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Key words: auto industry, hyundai-kia, internationalization, global economic success of the follower will be determined by the pioneer's business strategy. Porter's five forces of competition can be used to analyze the competitive structure of an industry that influence and shape profit potential used for strategic. 2 title of the study 13 common marketing strategies of car companies 31 history of indian automobile industry 37 comparative study of maruti suzuki and hyundai chapter 4 - practical view 4 conclusions 5 1 about marketing strategy 16 marketing strategies of hyundai 35 marketing strategies of maruti suzuki 34 market share of automobile.
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